ENCOURAGING NEWS FOR TOURISM INDUSTRY IN PAKISTAN ESPECIALLY FOR
GILGIT-BALTISTAN IN THE PANDEMIC CRISES
Seeing in
the Dawn News on 12th July 2020, about the tourism reopening and the
situation in the bustling touristic parts Gilgit-Baltistan without people, is
surprising during the pandemic which hit the tourism industry not only in
Pakistan but in the whole world is unbelievable. It is unfortunate for Pakistan
because it was declared the top tourism destination in the world for the year
2020 in the whole world. For Gilgit-Baltistan it is more unfortunate because it
has a very short season of tourism and 70% tourism in Pakistan is in Gilgit-Baltistan,
right at the beginning of tourist season the pandemic broke out. It forced to
cancel the people of their trips and some delayed wishing for possibilities of visiting
later on, but unfortunately, this almost going to be the end of the tourist season
still there are no possibilities for the tourist visit to their planned areas in
Pakistan. Most countries in the world have opened tourism properly with
clear guidance for the safety and security of travelers and locals. But
Pakistan has been one of the misfortune countries nothing has been done for the
reopening of tourism properly. Every week we get different notifications of
opening and then ban nothing understanding.
How does the Dawn Report
On the Situation?
As the country reels under a pandemic, tourism in GB has been
hit particularly hard. The prime minister announced the reopening of tourism,
hoping it will provide some relief. But was the solution too simplistic in its
haste?
It’s rare to
see Karimabad so quiet this time of year. In a video posted by popular Instagram
account @IncredibleHunza, the cameraperson walks through the uncharacteristically still
streets of one of Hunza’s most visited neighborhoods. To see a popular tourist destination
without swathes of people during peak tourism season is the dream. But this is
no dream scenario.
Soon one
notices the closed shops. The guesthouses without the guests. And clothes
hanging idly with no customers at the usually bustling market.
Karimabad
looks like a ghost town.
The caption
on Instagram, video carries the hashtags #visitPakistan and #travelPakistan.
But as Covid-19 disrupts tourism around the world, one wonders when #travelling
will even be possible again.
As I replay
the 32-second video over and over, I can’t help but remember my walks on these
very streets years ago. Sitting in my bedroom in Karachi, working on a piece
about Covid-19’s impact on tourism in Gilgit-Baltistan (GB), the sound of local
Hunzai music plays in my head. I am reminded of how one could hear music from
across the valley as if it were being played right in front of one — something
to do with the acoustics of the mountains.
I am reminded
of tourists losing their breath climbing up the incline on the main streets.
And local grandmothers, with babies strapped to their backs with a sling
fashioned from a dupatta, doing the same climb almost effortlessly.
Younger
people would converge at Cafe de Hunza, a place that guaranteed free ‘working’
internet, real coffee, and their signature walnut cake. And then you’d spot the
foreigners and among them ‘old’ mountaineers, who’ve been coming here for
years. These foreigners seemed more at home in GB than you and clearly knew
their way around this region like the back of their hand.
“After 9/11, we survived for 18 years. Those were difficult
times,” says mountaineer Nazir Sabir. At that time, most of the tourists GB
catered to were foreign and only a handful were domestic ones. After 9/11 they
stopped coming. Until recently.
As my experience, we had
not such crises during the period of 9/11 somehow adventure tourism was running
during that time where most people the lower classes in the part to
adventure tourism would get jobs as porters, cooks, and guides. This pandemic brought
100% unemployment to the country was in the first two months were too hard
for the lower class people there were restrictions on daily laboring and
compete for lockdowns in the country that led to crucial situations. The shops
were closed; transports were off nothing open during the days.
The first Notification for Reopening Tourism was in
the Early June (As Dawn Stated)
In early June, Prime Minister Imran
Khan announced the reopening of the tourism industry. He pointed
out that this was the peak season for tourism and added that many livelihoods
are entirely dependent on travel. A continued lockdown would only contribute to
these individuals’ financial woes.
He wasn’t
wrong. The tourism industry, much like practically every other industry, has
been hit hard by the economic impact of the Covid-19 pandemic. But, ironically,
soon after the prime minister presented the reopening of tourism as a solution,
the government’s own Pakistan Tourism Development Corporation (PTDC) announced
the closure of all its motels in the northern areas. Employees of PTDC were
also let go.
“Due to
continuous and irreparable financial losses [and] having no other resources
[during] the current Covid-19 pandemic, the federal government, and PTDC Board
of Directors unanimously resolved to close down the operations of the company,”
the PTDC’s notification said.
It was encouraging at the
moment but it started delayed gradually week after week now we are moving towards
mid-August still we are waiting for the day properly open the tourism. Most of
the tour agencies in Pakistan are dependent on international customers, but this
not possible now some of the domestic travelers wish to move towards
Gilgit-Baltistan, but they are not allowed and make a stop on the entry points
along the way. This makes disappointments in the people of Gilgit-Baltistan
especially for tourism supply chains and stakeholders. The tour operators,
Transporters and hoteliers from Gilgit-Baltistan condemn it but there is none
to hear it.
As most
tourism-dependent nations are reconsidering their dependence on foreign
tourists, Pakistan finds itself in a unique position. Over 71 percent of all
tourism here is domestic. While domestic tourism has been rising slowly since 2010,
in the past four to five years, there has been an unprecedented boom. This is
in part due to the fact that it’s very difficult for most Pakistanis to travel
abroad — even for those who can afford it, visa application processes can be
very discouraging.
About the analysis of Dawn about the tourism support
to Locals is as follow
Travel pages
on social media have also helped the trend. The Karakoram Club (TKC), has over 332,000 members who share photos and anecdotes from
their travels. Platforms such as @TravelBeautifulPakistan (TBP)
and @IncredibleHunza have 211,000 and 173,000 followers on Instagram
respectively. All they do is post photos of stunning vistas around the country
— especially GB and parts of Khyber Pakhtunkhwa — whetting the appetite of a
whole new generation of connected and moneyed aspiring adventurers.
Stuck at home for months in lockdown, many are now looking at those photos, planning their dream vacations. It’s only a matter of time before they start making their way to the north, especially come holiday season.
In fact, some
already have, despite the lockdowns. “We drove all the way from Karachi to
Nathiagali during Eidul Fitr break,” says Moin Ijaz, a Karachi-based businessman. “Lockdowns were lifted and we decided to take advantage of that,” he says.
“How long can you stay cooped up in one place? We were careful — six people in
two cars. We rented a house because every other guesthouse was completely
booked that weekend. People need to get out.”
With a fancy
newly-paved highway cutting the journey from Karachi to Islamabad from 25 hours
to 16 hours, and having made that trip already, he’s now confident about going
further. His group is aiming for the northern areas next if restrictions are
lifted. And he is not the only one.
Tourism has
proven to be very resilient in previous crises and has often shown a very fast
recovery. According to data by the United Nations World Travel Organisation
(UNWTO), when it came to previous global crises, tourism bounced back by 4
percent in the sixth month after the September 11, 2001 attacks on the World
Trade Centre in New York, by 2 percent in the fifth month after the SARS the outbreak in 2003 and by 4 percent in the tenth month after the global economic
crisis of 2009. The UNWTO expects global tourism to increase by the end of this
year.
Last year, 2
million domestic tourists visited GB, but there’s a chance that, with lockdowns
lifting and continuing heavy restrictions on international travel for
Pakistanis, this number could increase dramatically.
While some
may think of this as good news, local operators such as Sabir and Ali also fear
an uncontrolled boom. They believe that it will contribute to the degradation
of popular sites in GB.
So, if we look into this survey we had great losses in the economy this year and it will take years and years to recover again. As years took to restart of international tourism since the 9/11 tragedy in the United States, Pakistan impacted more than the loss in the world trade Center because of it. Misconception spread all over the world about Pakistan. All western countries restricted their citizens to visit Pakistan. The coronavirus pandemic led to worst conditions than 9/11.
Our government needs to take positive steps looking to the situation like the other
parts of the world.
This post is very simple to read and appreciate without leaving any details out. Great work!
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